The Billion Dollar Psychology Behind Tinder
relationship Tags: Behind, Billion, Dollar, Psychology, TinderNo Comments »
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🎧 Audio Editing & Mixing: Sonalf
🎞️ Video Editing: Xanti
Dating is an activity where people around the world have enthusiastically adopted technology, embraced software over traditional face-to-face methods, and where venture capital and subsidies have played a small role in its mainstream acceptance. No longer are you constrained to the people you meet at school, on your commute, at work, at the grocery store, coffee shop, or on a night out. With dating apps, you expand your options from a handful of static possibilities to a dynamic pool that spans hundreds of miles at the tap of a button anywhere you go.
Dating apps eliminate the risky, emotionally-intensive, in-person cold approach of traditional dating in favor of a casual and detached game of swipes. Through photos and bio, you create a digital representation of yourself on dating apps. You get to showcase yourself, your personality, hobbies, interests, finest moments, and physical attributes so that potential partners are always seeing you at your best. Dating apps are more lead generators than they are matchmakers. They provide potential partners, but it’s up to you to qualify and nurture these prospects into real dates. While Tinder, Hinge, Bumble, and Grindr are the most prominent ones today, new dating apps come out every year.
Most industries are duopolies where there are 2 leaders and many small players. Markets naturally transform over time, which grants smaller players the opportunity to unseat incumbents in a constant cycle of evolution. Yet online dating is a monopoly. Modern apps like Tinder, Hinge, Meetic, The League and legacy websites like Match.com, OK Cupid, and Plenty of Fish are all actually owned by the same company. In this episode, we’ll cover not only the Tinder monopoly, but also the psychology and technology that have made online dating so popular and such a lucrative billion dollar business around the world.
0:00 Swipe for Love
5:10 Gamification of Dating
11:13 Seductive Optionality
15:20 Multi-App Journey
19:02 To the Victor Belongs the Spoils
